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Blood, sweat and ideas: the latest insights from the Target team

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Featured Post

26/06/22

Marketing science: How to use your performance marketing budget during a recession

We answer this question through the learnings of previous recessions and the research of Byron Sharp - Professor of Marketing Science and author of the critically acclaimed 'How Brands Grow'.

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Insights

08/06/23

The Role of Artificial Intelligence in SEO: Enhancing Strategies for Optimal Results
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08/06/23

Why E-E-A-T: The Growing Significance for SEO Success
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08/06/23

Unlocking the Potential: A Guide to Optimising Your Content for Google Discover
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08/06/23

How to Create Location Pages for Better Local SEO
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08/06/23

Why Local Link Building Is Important for Local SEO
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08/06/23

Local SEO: The Benefits to Your Business
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08/06/23

How to Use Long-Tail Keywords in Your Content for Better SEO
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08/06/23

The Common SEO Mistakes Small Businesses Need to Avoid
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08/06/23

How to Choose the Right Keywords for Your Business: Unlocking the Power of Keyword Research
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08/06/23

The Ultimate Guide to Local SEO: Boosting Your Business with Local Search
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08/06/23

The Future of SEO: Embracing AI and Evolving Strategies
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08/06/23

The Basics of SEO for Small Businesses
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08/06/23

How to Create an SEO Strategy for Small Businesses
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08/06/23

Best Practices for SEO for Small Businesses
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08/06/23

Best Practices for SEO for Small Businesses in 2023: Optimising for Customer Personas and Buyer Journeys
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08/06/23

SEO for Small Businesses on a Budget: How to Maximise Your Results with SEO Consultancy
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08/06/23

How SEO Can Benefit Your Small Business
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08/06/23

Top 10 SEO Mistakes to Avoid
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08/06/23

How to Identify and Fix Common SEO Mistakes
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08/06/23

How to Recover from SEO Penalties
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08/06/23

The Importance of Ethical SEO Practices
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08/06/23

SEO Myths and Misconceptions Debunked
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08/06/23

How to Conduct Effective Keyword Research: A Comprehensive Guide
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08/06/23

Tips for Choosing the Right Keywords for Your Business
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08/06/23

The Relationship Between Keywords and SEO
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08/06/23

Keyword Analysis and Optimisation Techniques
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08/06/23

How to Optimise Your Content for Keywords
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08/06/23

How to Improve Your Local SEO Ranking: The Ultimate Guide
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08/06/23

The Importance of Local SEO for Small Businesses
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08/06/23

The Difference Between Local SEO and Traditional SEO
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08/06/23

How to Optimise Your Website for Local Search
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08/06/23

The Ultimate Guide to the Top Local SEO Tools and Resources
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08/06/23

Emerging Trends in SEO: Navigating the Future of Search
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08/06/23

The Future of Search: What You Need to Know
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08/06/23

How to Prepare for the Future of SEO
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08/06/23

The Impact of Artificial Intelligence on SEO: A Comprehensive Guide
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08/06/23

The Role of Voice Search in SEO: A Comprehensive Guide
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08/06/23

The Ultimate Guide to SEO for Small Businesses: Boost Your Online Presence and Drive Traffic to Your Website
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08/06/23

10 Benefits of SEO for Small Businesses: Why You Should Invest in SEO Today
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08/06/23

How to Get Started with Local SEO for Small Businesses: Boost Your Online Visibility and Drive More Local Traffic
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08/06/23

5 Common SEO Mistakes Small Businesses Make and How to Avoid Them
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08/06/23

10 Common SEO Mistakes and How to Avoid Them
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08/06/23

The Dangers of Black Hat SEO Techniques
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08/06/23

How to Recover from an SEO Penalty
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08/06/23

5 Technical SEO Mistakes to Avoid
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08/06/23

How to Choose the Right Keywords for Your Business
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08/06/23

The Ultimate Guide to Keyword Research for SEO
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08/06/23

Long-Tail Keywords: What They Are and Why They Matter
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08/06/23

How to Analyse Keyword Competition and Difficulty
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08/06/23

The Importance of Keyword Intent for SEO
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08/06/23

The Complete Guide to Local SEO for Small Businesses
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08/06/23

The Complete Guide to Optimising Your Google My Business Listing
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08/06/23

How to Build Local Citations for Better SEO: A Comprehensive Guide
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08/06/23

The Role of Reviews and Ratings in Local SEO: Leveraging Customer Feedback for Business Success
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08/06/23

The Top SEO Trends and Predictions for the Future
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08/06/23

The Impact of AI on SEO and What It Means for Your Business
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08/06/23

Why Voice Search Optimisation Is the Future of SEO
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08/06/23

How to Optimise Your Content for SERP Features: Enhancing Your SEO Strategy
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08/06/23

The Importance of SEO for Small Businesses: Why You Need to Invest in SEO
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08/06/23

How to Measure the Success of Your SEO Strategy
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08/06/23

Why Your Small Business Needs Local SEO
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08/06/23

How to Optimise Your Website for Mobile Search
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08/06/23

The Role of Social Media in SEO
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08/06/23

The Most Common SEO Mistakes to Avoid
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08/06/23

The Most Common eCommerce SEO Mistakes to Avoid
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08/06/23

Why You Should Avoid Duplicate Content for Better SEO
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08/06/23

How to Optimise Your Website Speed for Better SEO
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08/06/23

Why Schema Markup Is Important for SEO
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08/06/23

How to Use Analytics to Improve Your SEO Strategy: Data-Driven Insights for Success
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08/06/23

How to Choose the Right Keywords for Your Business: A Data-Driven Approach
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08/06/23

The Power of Niche Keywords: Boosting SEO Performance Locally and Globally
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08/06/23

How to Identify Low-Hanging Fruit Keywords for Quick Wins
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08/06/23

Why You Should Focus on User Intent for Keyword Research
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07/06/23

The Importance of SEO for Small Businesses: A Comprehensive Guide
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05/06/23

The Common SEO Mistakes to Avoid
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05/06/23

Why Citation Consistency Is Important for Local SEO
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05/06/23

How to Optimise Your Website for Google's Local Pack
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05/06/23

The Power of Video Content: Shaping the Future of SEO
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11/01/23

Google Confirms its most significant Ranking Factors.
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09/01/23

SEO During A Recession
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06/12/22

Improve Your Website UX with Image SEO Optimisations
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28/11/22

The Social Media Marketing Glossary: Those Key Terms You Need to Know
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28/11/22

The eCommerce Glossary: The Online Shopping Terms You Need to Know
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15/11/22

Our Top 20-ish Content Optimisation Tips Post Google’s 'Helpful Content Update'
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15/11/22

The PPC Glossary: The Paid Search Terms You Need to Know
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31/10/22

TikTok Marketing: How to market your business on TikTok
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18/10/22

A Guide on How to Improve Your Website's Search Indexation
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14/09/22

When to hire a digital marketing agency?
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14/09/22

Tips for Choosing the Right SEO Agency
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07/09/22

What is PPC? A Guide to Pay Per Click Advertising
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07/09/22

What Causes High Bounce Rates and How to Fix It
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02/09/22

Conversion Rate Optimisation: How to Write a Great Call to Action
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31/08/22

The New Core Web Vitals INP & TTFB Explained
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25/08/22

What is YMYL Content and what does it mean for SEO?
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17/08/22

Black Hat SEO: What is it and why should you avoid it?
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08/08/22

Google E-A-T: What is it and why is it important for SEO?
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02/08/22

Link Building: What are Backlinks and why are they important?
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20/07/22

YouTube rolls out eCommerce shopping features and announces partnership with Shopify
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19/07/22

SEO Glossary: The SEO Terms You Need to Know
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04/07/22

Marketing in a recession: 3 common myths analysed
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11/05/22

How do ngrams help to improve keyword performance in Google Ads?
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06/05/22

What happened on social and search in April 2022?
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04/02/22

Meta rolls out Detailed Targeting cull: up your creative game or be left behind
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03/02/22

The future of paid media tracking: an introduction to Meta’s Interoperable Private Attribution
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03/02/22

Deliver more engaging Search Ads with Google’s latest extensions improvement
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01/02/22

What is the Google Shopping experience scorecard?
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01/02/22

Opinion: two technologies to transform your digital strategy in 2021
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04/11/21

John Lewis Christmas ads don’t hit as hard as they used to
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01/11/21

Automate your way to maximum ROI and budget efficiency with Google Ads scripts
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04/01/21

How does Facebook’s NewsFeed decide what content you see?
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Agency

13/07/22

Target nominated for 4 digital marketing awards
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02/03/22

Northcoders re-appoints Target to lead Paid Media Strategy in 2022
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01/10/21

Target shortlisted in two categories at the 2021 UK Search Awards
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