As the world of search engine optimisation (SEO) evolves, staying up-to-date with the latest trends and best practices is essential. Unfortunately, one aspect of SEO that is often overlooked is technical SEO. Technical SEO involves optimising the technical aspects of your website to improve its search engine ranking. However, several common technical SEO mistakes can negatively impact your website's ranking and traffic. In this article, we'll explore five technical SEO mistakes to avoid.
Mistake #1: Ignoring Mobile Optimisation
With over 60% of online traffic coming from mobile devices, ensuring your website is optimised for mobile is critical. Mobile optimisation involves designing your website to be mobile-friendly, which includes responsive design, fast loading speed, and easy navigation.According to a study by Semrush, over 90% of websites have not optimised their mobile experience. This means there is a huge opportunity to gain a competitive advantage by ensuring your website is optimised for mobile.
On-page optimisation involves optimising individual pages on your website to improve their search engine ranking. This includes optimising title tags, meta descriptions, header tags, and content.A study by OnCrawl found that over 60% of websites have duplicate content issues, which can negatively impact search engine ranking. By optimising your on-page elements, you can improve the relevance and quality of your website's content, leading to higher search engine ranking and traffic.
Mistake #4: Ignoring Schema Markup
Schema markup is a code that helps search engines understand the content and structure of your website. By implementing schema markup, you can improve the visibility and relevance of your website's content in search engine results pages (SERPs).According to a study by Moz, only 31.3% of websites use schema markup. By implementing schema markup, you can gain a competitive advantage and improve your website's search engine ranking and traffic.
Mistake #5: Forgetting to Optimise Images
Images are an essential element of website design, but they can also negatively impact website speed and search engine ranking if they are not optimised properly. Unoptimised images can slow down website loading speed and make it difficult for search engines to understand the image's content.To optimise images, you can compress image files to reduce their size, use descriptive file names and alt tags, and ensure that images are relevant to the content on the page.
Technical SEO improves your website's search engine ranking and traffic. By avoiding these common technical SEO mistakes, you can gain a competitive advantage and enhance your website's visibility and relevance in search engine results pages. However, don't neglect the technical aspects of SEO, and use tools like Semrush and OnCrawl to identify and fix technical issues on your website.
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