When to hire a Digital Marketing Agency?

Many businesses start as a solo effort, with one person performing all the functions you would expect in an organisation. Sometimes it’s necessary, and sometimes it is what they prefer.  Over time, however, you’ll have to begin looking for help. You might start with a support person, take on someone for sales, and hire an HR representative. Once those key hires are placed and you are up and running, you may think, could I get better marketing results? And Should I look into bringing on an agency to drive the marketing function?  But how do you know when to stop doing it yourself? Here are some ways to realise it’s time to hire a performance marketing agency.

Sales are Slow and Stagnant

At this point, you know that there is a market for your product or service, and you’re confident that your sales and pricing are where they should be; however, there is a problem with lagging sales. This could well be a marketing issue.   One easy way to tell? Many marketing agencies offer a free discovery call. Book yours with Target Now! We’ll look at what you’re doing now and offer suggestions for improvement. 

The Work is Not Getting Done

We know it can be difficult when you are trying to do everything yourself. When this happens, It makes sense to prioritise tasks that immediately pay or put out fires.  Because marketing takes time and strategy, it quickly moves to the bottom of the pile compared to functions like Customer Service or Sales. However, since marketing is the core function of a marketing agency, they have the time, resources and knowledge to make it a top priority.

Marketing Isn’t Your Thing

Trust me, it shows. Ho-hum blog posts, uninspired emails and landing pages, and a half-hearted approach to social media will not bring the desired results. Agencies love this stuff. Let them bring their passion for marketing to your passion for your business. You’ll be amazed at the results.

You Don’t Have the Skills

Understandably, you should be a skilled marketer with the knowledge of an SEO Consultancy or a PPC Management Company. It’s puzzling when talented and intelligent business owners sheepishly admit that they don’t know anything about marketing. I have no problem admitting my minimal knowledge of their job! But that is why it is a partnership. A good digital marketing agency will get to know you and your business well and then apply its skills to help it grow. 

There are “No Good Leads”

It could be that current marketing efforts are producing few or poor-quality leads, assuming your sales team is skilled and working.  A good performance marketing agency will learn about your sales process and integrate their marketing with your teams. With the support and input of your sales team, they’ll refine and adjust your marketing based on actual results and analytics they have gauged through discovery and an initial audit.

our Results are Inconsistent

If your marketing results have been hit or miss, it can be understood that you may have concluded that marketing doesn’t work for you. Could this be due to the approach you are taking? A performance marketing agency will look closely at your challenges, opportunities and goals and put together a strategy to overcome those challenges and meet those goals through the options they have found. By doing this, they will compile a data-driven strategy to improve the results consistently with sustainable scalability. 

You Are Not Sure What is Working And why?

If you suddenly see an increase in website performance, phone calls, or new leads, do you know where they’re coming from?  If not, you’re likely wasting your time on ineffective marketing strategies, spending money you don’t need to pay and losing potential opportunities for success. How are your marketing efforts contributing to website traffic, leads and customers? If you can’t answer that question, let a specialist marketing agency answer it. Most marketing agencies are happy to do this through a full Audit which will give you an understanding of the opportunities in your market. 

You Don’t Have The Budget for Your Marketing Team

Hiring a marketing specialist, an SEO Manager, a Content Writer, Social Media Manager, a PPC specialist, and a graphic designer gets very expensive quickly.  Even if that is out of reach for your business, when you partner with a marketing agency like Target, you can still get the benefits of all that experience and all those skills - for about the cost of one employee. If you are looking for a Performance Marketing Agency to help drive your business forward, get in touch now and book your free Discover Call.