Target’s Social Media Exec, Beth, takes a look at the 45 changes that have impacted paid and organic social in April. 1. TikTok expanded its caption limits from 100 to 500 Characters. 2. Reddit Updates Search tools, Now you can search User Comments. 3. Pinterest Announces New Partnership with WooCommerce to Expand Product Listings. 4. Google’s launched ‘multi-search’ feature that lets you search using text and image at the same time. 5. Etsy sellers went on strike after platform increases transaction fees. 6. Reddit launched $1 million fund to support various projects going on platform. 7. Instagram is updating its ranking algorithm to put more focus on original content. 8. LinkedIn added new tools in Creator Mode: improved content analytics and Updates profile video options. 9. TikTok launched its own gif library “Effect House”. 10. Instagram updated Reels editing tools to add reordering clips feature. 11. Google Search got a new label to direct people to original news sources. 12. YouTube launches new Profile Rings for Stories and Live. 13. Snapchat launched YouTube Link stickers to make video sharing easier. 14. Meta Messenger adds new shortcuts, including a slack like @everyone feature. 15. Pinterest expanded its Creator funds program to help more under-represented creators. 16. Reddit brings back ‘r/place’ after 5 years. 17. Google adds New Seller performance badges and new pricing insights for eCommerce Brands. 18. Meta & Google agreed to a new data transfer agreement to keep Instagram and Facebook running in EU. 19. Twitter tests new Interactive Ad types to boost its promotional appeal. 20. Instagram removed In-stream Ads from its Advertising Options. 21. TikTok launched a new program “CAP” to help creative agencies reach its audience. 22. Twitch shut down its desktop app. 23. Meta launched the ability to add “share to Reels” feature to third party apps. 24. TikTok Adds New ‘Background Player’ Option for Live-Streams. 25. Twitter rolls out ALT badge and improved image description. 26. Fast, A Checkout Startup with $15 billion valuation shuts down after spending all the funds raised in 2021. 27. Wordpress announced new pricing with more traffic and storage limits after receiving backlash from the community. 28. SalesForce upgrades marketing field services and sales tools with AI. 29. Dropbox shop launches in open beta to allow creators to sell digital content. 30. TikTok is the most downloaded app worldwide in Quarter 1 of 2022. 31. WhatsApp announced the launch of ‘Communities’ - more structured group chats with admin controls. 32. TikTok expands testing a private dislike button for comments. 33. Twitter acquired “Openback” A notification app to improve timeline and relevance of push notifications 34. YouTube and TikTok added new options for automated captions to improving accessibility. 35. A new social media App “Be Real” is trending across the internet grabbing Gen Z’s attention to try the app. 36. WhatsApp got permission to expand payment services to its Indian user base of 100 million. 37. YouTube Shorts now allows creators to splice in long-form videos. You can use long form video audios and clips for YT shorts. 38. New Snapchat feature ‘Dynamic Stories’ uses a publisher’s RSS feed to automatically create Stories posts. 39. Zoom launches AI-powered features aimed at sales teams. 40. TikTok started testing who viewed your profile feature. 41. Ogilvy Announced they will no longer work with who edit their bodies and faces for ads. (Oglivy is arguably the most successful advertising agency of the decade). 42. YouTube launched new ‘Search Insights’ for all creators. 43. Snapchat added 13 million new users in Q1 2022 - more than both Twitter and Facebook. 44. Google has introduced new options to reject tracking cookies in Europe after receiving fines from violating EU data laws. 45. Sony & Microsoft are planning to integrate Ads into their gaming platforms Xbox and PlayStation.