Northcoders re-appoints Target to lead Paid Media Strategy in 2022
5 Min Read
Northcoders’ IPO success
Northcoders went public with an IPO on the London Stock Exchange in July 2021. Savvy early investors have enjoyed a neat 62% gain with Northcoders’ share price climbing to 296p in just over 6 months, with a market cap of £20m. (Correct as of: 1st March 2022).
What does the business do?
The business offers a range of software coding training programmes and development solutions to individual and corporate customers. The company’s offering includes ‘bootcamp’ training courses, apprenticeships, bespoke training courses and software development solutions.
The Company operates a hybrid delivery model by providing its services digitally via its online platform and in-person at one of Northcoders’ regional office ‘hubs’ currently located in Manchester and Leeds, or in-house at corporate clients’ offices.
How will Target be helping Northcoders?
Target will be focusing on growing the business through lead generation by developing the overarching paid media strategy.
Work has already started with a thorough audit of paid search and social creatives, keywords, landing pages and a review of the current attribution model; before the Paid Media Team begins restructuring Northcoders’ digital channels to the agency’s best practice model for lead generation.
Commenting on the appointment, Amy Wild, Chief Commercial Officer at Northcoders, said:
“We are delighted to welcome back Target. We know their processes and approach is effective in delivering results and they have a solid understanding of our business.We are very excited to see what level of growth the Target team will help Northcoders achieve this year.”
Jack Paull, Paid Media Account Manager leading delivery on the account, said:
“It’s great to be partnering with Northcoders again. They’re an exciting, high growth business with a dynamic marketing team.”“This partnership is testament to the hard work and business-building results being delivered by the entire team at Target, who continue to demonstrate the agency’s ability to profitably grow brands through performance marketing channels.”
Are you a marketing director or founder with a ferocious ambition to scale your online business? Request a proposal from Target here.