followers gained on TikTok in 18 months.
cleaning fanatics in the Elbow Grease Instagram community
awards won: Best Social Strategy & Social Campaign
Elbow Grease® is a blockbuster-selling cleaning brand. The hero product, All Purpose Degreaser, has attracted a cult-like online following hidden within micro-communities across Facebook, and for many years went un-noticed... until now. Elbow Grease approached Target in 2019 to help the cleaning brand sparkle on social with a paid and organic strategy. The four goals were both commercial and brand-focused:
We're delighted to say that after three years (and counting) of partnering with Target, Elbow Grease's performance marketing metrics and in-store rate of sale continue to surpass all expectation. The brand has won retail space with national listings in ASDA, Morrisons, Sainsbury's, Tesco, Wilko, B&M and more in recent months. On socials, the brand continues to grow with Instagram followers at 118k, and new kid on the block, TikTok, growing at speed by attracting thousands of excited new followers each month.
In Q3 2022, we will be leading Elbow Grease's D2C eCommerce plans by piecing together an eCommerce marketing strategy for their new Shopify offering. That tactics that we are currently considering for early testing include marketplaces, such as Amazon Ads, as well as Google Search & Shopping, Pinterest Ads, and eCommerce SEO.
Complete this form to book your free discovery call, and a member of our award-winning team will be in touch to listen to your business requirements, discuss Target's approach and offer you a complimentary performance marketing audit.
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