MQLs in first 6 months
monthly organic website users in just 6 months
keyword rankings for growth-critical search terms
Atticus Planning had just launched their new website, but they knew that simply building a website wasn't going to generate sales and revenue. They needed an agency to drive high intent traffic to site, and for that traffic to convert into leads and sales.
Target's paid and organic search teams collaborated to devise a comprehensive, joined-up search strategy designed to generate immediate website enquiries. We used PPC initially, which supplemented our long-term ambition to build organic rankings for the future through SEO. We created Microsoft & Google Ads campaigns, hyper-focused on Atticus' service area. With a modest budget, we deployed a SKAGs approach [Single Keyword Ad Groups] designed to generate the highest conversion rate at the lowest cost per lead, by driving up Quality Score. This coincided with a comprehensive SEO approach, including extensive keyword research, the creation of new website landing pages, and a systematic link-building campaign to begin to get the brand new website crawled and ranked by search engines.
Within just six months of website launch, we've helped Atticus to generate over 140 leads to date, with an average paid CPL [Cost Per Lead] below £30 and over 30 keywords ranking on Google, including business-critical localised search queries.
We're now scaling down our SEO fees with Atticus, we're empowering their in-house team with a handover of keyword research and a content plan to the business' in-house team can continue to create Google-friendly blog content that will support search rankings. As of June 2022, we still manage Atticus' PPC, and monthly CPL and lead volume continue to exceed performance expectations in a competitive local market.
Complete this form to book your free discovery call, and a member of our award-winning team will be in touch to listen to your business requirements, discuss Target's approach and offer you a complimentary performance marketing audit.
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