The Results
130+
online leads within 3 months of site launch
0-500
monthly website sessions in 3 months
14
Page 1 ranking keywords, and 30 ranked terms overall
the brief
FORM Consulting is an ambitious firm that launched late in 2021. But they knew that just launching a website in isolation wouldn't be enough to start generating enquiries and paying business. They needed a performance marketing agency to turn their vision into a reality with PPC & SEO support.
the response
Target designed a search marketing strategy including Google Ads and SEO to generate immediate traffic, leads and customers for the business. A hyper-targeted PPC campaign ensured that any potential customer searching for FORM's services within their catchment area saw their ad, whilst a dedicated new-website SEO campaign helped to saturate search results to maximise the chances of clicks arriving on FORM's website instead of a competitors.
The Results
Within 3 months of site launch and working with Target, FORM has seen monthly website sessions rise from zero to 500, over 130 leads generated through the website and ranking on Page 1 for over a dozen target search terms, including business-critical keywords.
What's Next
We're working with FORM and its sister business, Atticus, to drive SEO & PPC growth. We are empowering the in-house marketing teams of both brands, but scaling down our SEO retainer by handing over keyword research and a 12 month content plan to enable them to continue delivering Google friendly content that supports organic traffic growth. As of June 2022, the Target team still manages FORM & Atticus' PPC activity. Monthly CPL and lead volume metrics continue to surpass all expectations.
Book Your Free Discovery Call
Book A CallComplete this form to book your free discovery call, and a member of our award-winning team will be in touch to listen to your business requirements, discuss Target's approach and offer you a complimentary performance marketing audit.
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