eCommerce SEO agency that sells SKUs and powers products up the SERP

Question 1

What is your eCommerce SEO agency process?

Answer

eCommerce SEO Data Deep dive

Understanding your current data is the first port of call for any e-commerce SEO project. Which pages and products are delivering the highest sales? Which high-profit items are lagging? Which keywords are your website already ranking for, and what do your competitors appear more often for that drives higher sales? All this information helps us and you understand what your current website is doing well and what areas can be improved.

e-Commerce Keyword research

Keyword research is critical for any successful e-commerce SEO project. The highest converting websites online do one thing great - they give prospective customers precisely what they want. The upshot is that we need super-focused landing pages, but only where keyword volume dictates that it's worthwhile doing so. We manually analyse thousands of keyword categories and variations to find your website's best fit. From this research, we then create something we call an SEO Treemap. This is a sitemap of your website overlayed with target keywords. This ensures that every page on your website works hard to rank for a specific term and will also highlight where new eCommerce SEO categories or product pages are needed.

eCommerce SEO Website optimisation

Next, we get stuck in your website optimisation. We look at everything from the content depth and keyword density, meta titles and descriptions to boost click-through rates, core technical aspects such as site speed and responsiveness, and vitally important e-commerce SEO factors, including content duplication, URL strings, category pages and canonicalisation. Once completed, we usually expect an immediate uptick in keyword rankings, which you can see in near real-time through our easy-to-digest keyword rankings reports.

Link Acquisition

Finally, we move on to link building. Using keyword ranking data following website optimisation work, we will analyse which search terms are starting to rank well and need a bit of a nudge to get into the click-generating page one position. We have a decade of experience and know-how in driving backlinks into websites and product pages, utilising a range of link channels, including local citations, competitor link analysis and replication, content marketing and blogger outreach to drive SERP-altering links into your most critical pages.

Question 2

What is Ecommerce SEO?

Answer

Ecommerce SEO, or ecommerce search engine optimization, is the task of optimising websites, webpages, and web content to make eCommerce offerings more visible on search engine results pages (SERPs). Ranking highly on search engines like Google, Bing, and Yahoo is essential for eCommerce success, as buyers rarely click on links past the first three pages of search engine results.

Question 3

Why is Ecommerce SEO important?

Answer

Consumers tend to search online to research products and services before buying. They may be looking for product information, comparisons, reviews, or other data to help them make an informed decision. Products and services that don’t rank highly on SERPs are less likely to be found by consumers as they search, while ecommerce sites with high search rankings are more likely to gain buyers’ attention and move them along the sales funnel.

Question 4

Is there SEO for Amazon?

Answer

Most new sellers always ask, “What is Amazon SEO?” By definition, Amazon SEO optimization is the process of improving the overall quality of an Amazon webpage to increase its visibility and drive substantial traffic to the platform.

Question 5

How does Amazon SEO work?

Answer

Here are some tips to optimise your Amazon product name: Include your brand name

Include a clear description of what your product does
Mention a specific ingredient or essential material
Specify the colour of your product
Clarify the size of your product
Make a mention of the quantity of your product (if applicable)

As in the world of white hat SEO, avoid keyword stuffing in your title, as that will harm your search rankings on Amazon. If you keyword stuff, you risk composing a title that doesn’t read naturally, which can look spammy and hurt your click-through rate.

Question 6

How do I set up SEO on Amazon?

Answer

Optimise your Amazon listing title.
Optimise product bullets.
Create product descriptions that tell a story
Utilise backend search terms
Don’t worry about selection - it has no effect on the SERP

Question 7

Why is Amazon SEO important?

Answer

One of the best ways to set yourself apart is by mastering Amazon SEO. Like Google, Amazon uses search to help shoppers find what they need, which means sellers who successfully optimise their listings for the search algorithm will have a massive advantage over the competition.

eCommerce SEO agency that sells SKUs and powers products up the SERP

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