Y-o-Y Increase in organic users
Y-o-Y uplift in organic conversions
new target keywords ranking on Page 1
Ignite SAP is a UK recruitment company whose core market is Germany. The tech recruitment specialists were seeing huge increases in demand from its clients to fill vacancies in a demand-led market, but were relying heavily on traditional recruiter outreach work to find qualified candidates to place. The business wanted to attract more expert-level candidates to their website and build content-led community model for SAP professionals. However, their website wasn’t visible, it was not ranking in Germany, and more importantly, it was not generating leads. Ignite SAP reached out to Target with two specific business goals:
A key consideration for this campaign was that Ignite SAP’s core market, both for clients and candidates, was in Germany. As such, the objectives were broad but ambitious: to create an SEO strategy that would attract candidates to sign-up for the Ignite SAP community, generate those candidate sign-ups as soon as possible and, crucially, have more traffic and lead generation weighted towards Germany, than the UK. After sign-off of the SEO strategy, our first priority was to create a series of departmental and role specific orphan landing pages in the German language; as well as deploying new technology on the website to enable users to translate existing content between English & German. Phase 2 was a targeted link-building campaign using tactics such as competitor backlink replication; content syndication and digital PR - which is when IgniteSAP's results really started to snowball...
In a hyper-competitive industry, our team has helped Ignite SAP to increase its monthly leads by 360% as well as upping monthly organic users by 1,095% - this was driven by the creation of more than 900 new backlinks, which saw Domain Authority grow from 7/100 to 21/100 in just 12 months. IgniteSAP's website now ranks for more than 2,000 keywords, of which 330+ are targeted non-brand campaign keywords (51 in Position 1-10, the brand's core market, Germany).
Localisation & CRO enhances the quality of Northcoders' paid media leads and drives a X52.5 ROIRead More
Our paid and organic social strategy helped Elbow Grease to build an Instagram community of 118k, sky-rocketed ROS and won shelf space with national retailers.Read More
Stitching together a scaleable performance marketing strategy for the UK's leading eCommerce sewing retailerRead More
Increasing FE course applications with Google, Instagram and TikTok during and beyond the pandemic.Read More
Immediate traffic growth and online enquiries for a newly launched consulting engineering firmRead More