DRAG
VIEW
CLICK
SCROLL
logo
0%

Increasing course applications with Google, Instagram and TikTok during and beyond the pandemic

scroll down

The Results

+233%

in website conversion rate vs. previous agency

909

qualified course applications

x144

return on investment

The Brief

City of Bristol College came to us with a unique challenge: how do you engage and enrol prospective students for the academic year ahead, during a global pandemic? Moreover, how do you do it without visiting the campus or meeting a lecturer, and how do you do it at scale?

Our Response

The Target team stayed up late on a school night to study what truly motivates students to commit to further education before rolling out an integrated digital campaign that championed TikTok, Facebook, Instagram & Google Ads, and campaigns that provided relevant information at each stage of the decision-making process. From paid social prospecting and course awareness campaigns, based on student interests and browsing behaviour, and search campaigns delivered to high intent users in the consideration phase; through to tailored remarketing to students who had shown significant interest in a particular vocation.  

The Results

We worked closely with the College's marketing department to deliver campaigns that fit the college's specific audience demographic and catchment area (a 1 hour commute). The campaign drove more than 2 million impressions, 17,400 new website users and saw 909 qualified students submit their application to begin developing their life’s passion at City of Bristol College. As an agency, our team won a coveted UK Search Award for this particular campaign in November 2021.  

What's Next

We still work closely with City of Bristol College on seasonal campaigns to help connect people with their passions; we're already planning this year's summer campaign, and we will be running an omni-channel campaign for Rebekah and her team in January 2023, too. 

Book Your Free Discovery Call

Book A Call

Complete this form to book your free discovery call, and a member of our award-winning team will be in touch to listen to your business requirements, discuss Target's approach and offer you a complimentary performance marketing audit.

OPTIONAL - GOT A BRIEF OR RFP? UPLOAD IT HERE. Files accepted: PDF, JPEG, PNG (Max. upload 10MB)

More Work

E-Catering

Cooking up a X7.8 aMER with cost caps for E-Catering

Read More

The Sewing Studio

Stitching together a Paid & SEO strategy for the UK's leading eCommerce sewing retailer

Read More

Years.com

Paid media paw-fection with creative testing and a reduction in nCPA of -60.8% for Years.com

Read More

Prepped Pots

Building MRR by acquiring subscribers more efficiently for Prepped Pots

Read More

MuscleFood

Improving EBITDA and increasing contribution margin together with MuscleFood

Read More

Babbico

Improving AOV & ROAS with Meta Ads for a baby clothing brand

Read More

Northcoders

Localisation & CRO enhances the quality of Northcoders' paid media leads and drives a X52.5 ROI

Read More

Elbow Grease

Our paid and organic social strategy helped Elbow Grease to build an Instagram community of 118k, sky-rocketed ROS and won shelf space with national retailers.

Read More

Down the Line

Waves of eCommerce sales and a X22 ROAS for Cornwall's hardcore surf store.

Read More

IgniteSAP

A 360% increase in organic leads and 1,095% organic traffic growth for IgniteSAP

Read More

FORM Consulting

Immediate traffic growth and online enquiries for a newly launched consulting engineering firm

Read More

Atticus Planning

Driving leads and new business with an integrated paid and organic search strategy, for a newly launched architectural and planning firm.

Read More