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Leveraging remarketing tactics on paid search & social

Since the advent of iOS14, remarketing to users through cookies has become much more challenging. It's now more important than ever that eCommerce brands and remarketing agencies evolve their tactics in order to drive growth. More than 70% of users are more likely to purchase direct through an eCommerce site after being served paid social and display remarketing ads. By using first party and behavioural data, our remarketing agency is able to identify key points in the customer journey where critical buying decision are made. This empowers are team of paid social, paid search and remarketing experts to serve your audience with bespoke creative and messaging to help influence their buying decision. Remarketing is not simply a tool to pull a customer back into the sales process. it’s a unique opportunity to re-establish a connection with them by serving more meaningful and personalised ad copy and creative. As one of the most fundamental aspects of digital marketing strategy, and the fact that we’re performance-led remarketing agency, you can guarantee that our remarketing strategies are planned with intricate detail to ensure that we're driving ROAS up along with LTV, while simultaneously reducing CAC through the power of remarketing.

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Paid Search

Unlock hidden pockets of profit with our test, measure and optimise the approach to PPC and Paid Search.

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Paid Social

We're experts in paid social, everything from how to deploy brand at the top, middle and bottom of funnel for acquisition audiences; as well as retention campaigns, across a multitude of established and emerging social channels.

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Google Ads Agency

Unlock hidden pockets of profit with our test, measure and optimise approach to Google Ads.

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Paid Social Agency

Paid Social Agency Services. Our award-winning campaigns leverage data, creativity, and expertise to drive bottom-line growth for high-potential brands.

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Search Marketing Agency London

Working with ambitious eCommerce brands in the UK and beyond, we combine your business intelligence with our search marketing nous and data literacy to achieve scale in style, while maintaining profitability on the P&L.

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Remarketing tactics extract every last drop of ROI from your existing traffic

Remarketing strategies can be deployed across almost all paid social channels, including Meta Ads, TikTok Ads, Pinterest and more. This can be achieved by remarketing to basket (cart) abandoners, those that have viewed specific products or even users that were at the check-out process on your eCommerce store but didn't convert. Remarketing tactics can also be used across many of Microsoft and Google Ads' placements, including Google Shopping, pMax, YouTube, Gmail, and Display. Other Display networks, such as Criteo and AdRoll, are also utilised by remarketing agencies like us. The most common remarketing strategy used in eCommerce is dynamic remarketing. Whilst Remarketing allows you to show ads to users that have previously visited your eCommerce store or website, dynamic remarketing takes this a step further, letting you show previous store visitors' ads that contain specific SKUs or categories that they viewed on site. Dynamic remarketing tactics for eCommerce often use your product feed through Google Merchant Center to pull in data such as the product image, dimensions, description, title and price. If you're curious how remarketing can form part of your brand's performance marketing strategy, click below to book a free discovery call.
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More Work

Driving leads and new business with an integrated paid and organic search strategy, for a newly launched architectural and planning firm.

Waves of eCommerce sales and a X22 ROAS for Cornwall's hardcore surf store.

Driving leads and new business with an integrated paid and organic search strategy, for a newly launched architectural and planning firm.

Waves of eCommerce sales and a X22 ROAS for Cornwall's hardcore surf store.

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Complete this form to book your free discovery call, and a member of our award-winning team will be in touch to listen to your business requirements, discuss Target's approach and offer you a complimentary performance marketing audit.

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our remarketing agency process

Discovery call before campaign setup, to understand legacy account structures, objectives, growth targets, branding and messaging, and a holistic view of the business to equip us with the information for a bespoke remarketing strategy covering paid search, social and account-based marketing too.
Comprehensive campaign builds, balancing business needs and best practices to maximise account results. We adopt a dynamic approach to remarketing, with ongoing recommendations and optimisation to improve performance.
Coherency and transparency are achieved through regular calls, with weekly updates and monthly strategy sessions. Assignment of a dedicated Slack channel for open communication with the team.
Detailed audits, monthly reporting and dashboards covering recommendations, opportunities for scale and quick wins - that are focused entirely on the business needs. State-of-the-art monitoring tools include, competitor sales monitoring, site speed performance tracking and expert feed management.