DRAG
VIEW
CLICK
SCROLL
logo
0%

A Local SEO Company

Local SEO is involves sending signals to search engines, like Google, about the local relevance of your online store. As a local SEO company, Target leveraging various tools, tactics and strategies to improve your local SEO strategy and supercharge your organic rankings, traffic and sales. The most common practices by local SEO agencies is local link building, local citations, on-site content optimisation and claiming a 'Google My Business' knowledge panel - 5 star Google business ratings also contribute to your local SEO visibility in the search engine results pages. Target is one of the UK's leading local SEO agencies. Our local SEO experts will help to create a bespoke results-driven local SEO strategy to improve your local SEO and help to boost your traffic and conversions at your store.

Book A Call

scroll down

eCommerce SEO agency

eCommerce SEO is a critical part of the performance stack; when paired with paid media it can be a highly profitable acquisition channels for online retailers.

Find out more

SEO

Our meticulous SEO consultancy is constantly looking to refine code in order to enhance page speeds; hunting for relevant, authoritative backlinks; enriching on-page experiences and supporting the content team to craft long-form, keyword-rich content. We offer an expert SEO Consultancy service with a performance marketing mindset through straightforward, actionable recommendations without technical jargon. Led by our talented team of search specialists working holistically with other marketing funnels such as PPC to provide more significant results through knowledge sharing.

Read More

SEO Agency London

We take a data-driven and highly strategic approach to SEO for London brands. It's how we've positioned brand new Shopify sites on page one for their most important keywords in less than 12 months and helped established websites record massive organic traffic and revenue uplifts.

Find out more

Search Marketing Agency London

Working with ambitious eCommerce brands in the UK and beyond, we combine your business intelligence with our search marketing nous and data literacy to achieve scale in style, while maintaining profitability on the P&L.

Find out more

We help drive revenue and traffic to stores using local SEO strategies

You're probably asking yourself, what are the benefits of local SEO?

The benefits of local SEO for an eCommerce business that has a local presence are almost too many to list, but here are the benefits that our local SEO team believe are most important:

  • A stronger web presence in your local market
  • Higher search engine rankings in local search results for your store
  • Your web content will rank higher in search, driving more traffic to your site.
  • An increase in phone calls from potential customers local to your store
  • An increase in footfall to your store
  • Increased revenue and sales
  • More effective incentive-based marketing campaigns
Another core tactic used as part of a local SEO strategy is Google Maps optimisation.

These days, users rely heavily on app within their mobile phones to seek out new stores and tourist attractions near them, more often than not, that app is Google Maps. There is a Google Maps app installed by default on most smartphones, and Google Maps data is also used to power popular GPS apps, like Waze.

On Google Maps, if a brand has a Google listing, people will find that business as they near it. Or look it up. To see this in action right now head to Google Maps for a minute. Do a directional search for a location near your business. See those buttons are offering you the chance to look up stores, attractions, restaurants and almost any other kind of brand located in the area? This is where you want your brand to appear, which is what Google Maps Optimisation and Google Maps Marketing as executed by a local SEO expert sets out to achieve.

Ultimately, the name of the game with local SEO is to drive more qualified traffic, revenue and bottomline growth for your brand. Click 'book a call' below and find out our local SEO company will deliver this in spades for your brand.
Book a Call

More Work

Driving leads and new business with an integrated paid and organic search strategy, for a newly launched architectural and planning firm.

Immediate traffic growth and online enquiries for a newly launched consulting engineering firm

Driving leads and new business with an integrated paid and organic search strategy, for a newly launched architectural and planning firm.

Immediate traffic growth and online enquiries for a newly launched consulting engineering firm

Book Your Free Discovery Call

Book A Call

Complete this form to book your free discovery call, and a member of our award-winning team will be in touch to listen to your business requirements, discuss Target's approach and offer you a complimentary performance marketing audit.

OPTIONAL - GOT A BRIEF OR RFP? UPLOAD IT HERE. Files accepted: PDF, JPEG, PNG (Max. upload 10MB)
View More Services

The Local SEO FAQs

Knowing Your Local Marketplace

First, we get to understand your local marketplace - who the leading players are, how they're currently generating localised traffic, and what keywords are most searched for in your area related to your products and services. This market research and keyword analysis will ensure the strategy we execute will drive actual results for your business.

Website optimisation for your location

Next, we optimise your website using best-practice content and technical SEO practices. We use our keyword research and optimise your existing landing pages or create new SEO pages where needed. This process usually sees a near-instant uplift in keyword rankings, and we track all target keywords with easy-to-digest SEO reports so you can follow the progress as it happens.

Local citations

The following essential step is to generate backlinks to your website. Backlinks work in the digital world how word-of-mouth recommendations work in the real one. The more websites we can get linking to yours, the more likely your website will rank highly in search results. We run systematic link-building campaigns built from 10 years of knowledge, including local business citations, competitor backlink analysis and replication, and content marketing.

Google My Business Optimisation

Just ranking well in organic search results isn't enough to maximise local SEO - we also need to ensure that your Google My Business listing is prominent. We'll take time to optimise your listing, adding all the important information your customers may want to see. Then, we'll help you increase your positive reviews on your listing - a critical local SEO factor - through designing and executing a low-cost, high-impact reviews campaign. Plus, through our in-house PPC specialists, we can accelerate the results you see from your local SEO campaign through a supporting Google Ads campaign.
You might be surprised that this has almost nothing to do with your website. The most important ranking factor in local search is Google My Business (GMB). This service is an extension of Google Maps, working between the two to locate businesses on the map or serve them up in search queries for location-dependent searches. Google My Business should be a priority for any locally-dependent business since it has many features. It’s just like having a second website. Just look at what you can do with a Google My Business listing:
  • Stake a claim to multiple business categories
  • Upload photos and videos
  • Stage a virtual tour of your establishment
  • Edit your business description for your customers
  • Post to a mini-blog
  • Interact with visitors by responding to queries
  • Boast your best ratings and reviews
  • Post operating hours
  • Include special alerts like changes due to COVID-19
  • Add a “booking button” that allows customers to schedule an appointment on the spot
  • List your business phone number
Beyond quickly answering search queries, one of GMB’s purposes is contributing to local SEO rankings. You can start reaping the benefits when you fill in the basic information and link your business to your location. From there, there are many more features to fine-tweak and more that Google always adds. The Key things to remember are:
  • Use keywords in your description
  • Have a separate GMB listing for each location using location groups
  • Be meticulous with contact info (we’ll detail this part later)
  • Be specific about your categories – “search engine optimisation” instead of just “marketing.”
  • Update your posts weekly (posts disappear after seven days)
  • What do we mean by “meticulous about your contact info”? This means that your details should be exactly as represented by other media. Your business name should match the one on your store signage. Your address should perfectly match your other listings; for example, if your business is on “Camelot Court”, then “Camelot Crt.” is incorrect.
A location page is simply a page you add to your website that details your business at a specific location. You can add another location page as you expand your operation, and a third, fourth, or however many you need.
Sorry, but yes, you do! Merely listing your locations in one directory on a single page doesn’t work. This is because if you have one “our locations” page that lists multiple locations, Google doesn’t know what search to rank it for. This is simply a matter of how the Internet is designed and how Google works. Google does not rank parts of a page; it ranks each page as its entity. With that being said, chances are rare that you will need 50 pages for your franchise chain all at once. Start with your most crucial location, fully optimise that one, and then move on to your following location.
Listings in directories, often called citations, can help you boost your local SEO rankings. So yes, they’re worth your time! For one thing, any place on the web you can mention your business is one more place where customers can find you, so you could argue that even listing with Joe Blog’s tiny website helps somewhat. On the other hand, even a free listing takes some time, and it’s not always worthwhile to chase down every Joe Blog directory out there. Instead, you should focus your time on the listings most relevant to your industry. Not only are these places potential customers visit, Google often values these citations higher, as the citation category tells Google about the nature of your business. However, you don’t want to ignore the top business directories completely. We mentioned Google My Business and Yelp earlier, now here are a few other general directories you should consider creating a listing with:
  • Bing Places
  • Facebook
  • The Business Journals
  • Foursquare
  • Better Business Bureau
  • Yellow Pages
You should also seek out local business directories, clubs, and professional organisations. These citations tell Google that people value your business at that location.