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The Twitter Advertising agency that moves faster than Elon

Elon Musk is creating many efficiencies at Twitter HQ while deploying new features faster than you can say "huge ROAS". The only thing that moves faster than Elon is us - relentlessly testing and optimising your brand's Twitter Ads campaigns to drive record ROAS. Over the past 12 months, our Twitter Ads experts, creatives and data analysts have been working on a formula to help brands unlock more predictable and profitable growth on Twitter. Our unique combination of a gold standard account architecture, a hard and fast a/b testing framework, conversion tracking options, an inspired in-house creative team and a robust reporting framework underpinned by profitability makes Target one of the UK's most in-demand and awarded Twitter Ads agencies. Scroll to read more about our secret sauce below...

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Twitter Advertising agency with a handle on audiences, attribution and creative

At Target, we've built and tested a Twitter Advertising campaign framework that takes control back from Twitter's black box advertising ecosystem. Our framework for Twitter Advertising allows for top-of-funnel prospecting, remarketing in the middle of the funnel as well as bottom-of-funnel retention audiences; our Twitter Ads agency framework also ring-fences budget for hard and fast a/b testing to identify and scale new opportunities for incremental revenue wins, both on Twitter and surrounding paid social channels. Our clients value us for our data literacy and commercial acumen. Our approach to attribution, tracking and reporting underpins this. Our preferred data visualisation and attribution tools for Twitter Ads are TripleWhale (Shopify only) and Fospha and Hyros; from a reporting perspective, all our real-time campaign dashboards are built using API connectors in Lookr Studio. No one report is the same; each report is tailored to the metrics that matter most to your eCommerce business. Our reporting framework also considers your variable costs as an eCommerce business, COGS including shipping and fulfilment and agency fees, which are metrics overlooked by in-channel ROAS reporting. Our more robust view of profitability, considering such costs, helps your brand and our Twitter Ads agency make better business decisions when optimising your campaigns.
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Our Twitter advertising agency process

Our team immerses itself in your brand, learning your market and understanding who your ideal customers might be. We analyse any existing Twitter advertising campaigns you have, and take a deep-dive into your website data to ascertain demographic trends and your best-performing products.
We create a detailed Twitter advertising strategy with planned creatives, different audience segments and bidding approach. We also set out a clear remarketing strategy, and create lookalike audiences from your existing customers to help identify new prospects too.
Your ads are rolled out across Twitter. We monitor and tweak ads daily, ensuring the best possible results are seen as quickly as possible.
You can't improve what you don't measure, and we measure absolutely everything. At the end of the month we'll create and walk you through a detailed analytical report, showing you which Twitter advertising creatives performed best, the results of a/b split testing, and which audiences are driving the most revenue for your business too. And then we repeat the cycle, testing new ad creatives to replace those that aren't performing as well, creating new audiences and updating monthly campaign budgets to give more breathing space to top-performing campaigns.