PPC

We're a team of ROI-focused PPC experts in Cornwall, with Google Partner status and a track record for profitably scaling our clients' businesses.

A successful PPC strategy that works profitably must revolve around your business objectives.

AI, data and creativity are at the heart of all of our battle-tested PPC strategies. We use key insights and cutting-edge technology to create hyper-targeted Google Ads campaigns, with granular ad sets, specifically aligned to your business goals to ensure a positive campaign ROI to help your brand scale online, profitably.

Other PPC agencies in Cornwall have got Google Ads all wrong.

All too often brands have been burnt by lazy PPC agencies or inexperienced freelancers. These agencies have got it all wrong. Often selecting generic search terms and cramming them all into one ad group.

Let’s use a financial planner’s Google Ads account as an example:

“Financial planning Cornwall” – I’ll add that.

“Financial planners near me” – Yep, chuck that in there.

“Investment advise Truro” – Why not.

This might seem innocent, but hear me when I say this…

This is the fastest way to bludgeon your budget. Terrible idea. One star. Total crap. Would not recommend.

So, what should you be doing? And what is Target’s approach?

We are a diligent team of paid media professionals with Google Partner status, and our strategy is simple: SKAG – or Single Keyword Ad Groups.

This is when you place one individual keyword (search term) in one ad group. Then write one super-targeted, highly relevant ad for that specific keyword.

It’s a lot of work, but it skyrockets ROI by driving quality scores up, and CPC & CPAs down.

Why? Because SKAGs do exactly what Google is optimising for. 

They provide Google’s users (your prospects) with the best user experience possible, by giving them exactly what they’re looking for. 

They are laser targeted to high intent, in-market users who are seeking an immediate solution to a challenge. Consequently, they convert much better.

  • It’s how we helped Down the Line achieve a ROAS of X18.
  • Northcoders reduce their cost per lead by 121% vs. their previous agency.
  • Humberts achieve a X5.3 return on investment, including our management fees.

But in a rapidly evolving digital sphere, our pay per click advertising services don’t stop at Google Ads. We also drive PPC growth with:

  • Microsoft Bing Ads
  • Search & Display Ads
  • eCommerce PPC
  • Amazon Marketplace PPC
  • Google Shopping Ads

Heard enough? Request a proposal delivered to your inbox in just 3 working days here.

PPC case study
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