Down The Line
Paid Search & Social, CRO and eCommerce Strategy
Down The Line is one of the UK’s most iconic surf retailers. Each year the Down the Line team traverse the globe as part of their relentless quest to bring the world’s newest and best boards, wetsuits and accessories to UK shores, including iconic brands such as Rip Curl, Patagonia and O’Neill.
During the pandemic, Down The Line challenged us to scale the eCommerce side of the business by tearing market share away from competitors and putting the brand infront of new customers domestically and internationally.
The End Result
We kept the creative and real and raw; using product photography and videography shot by local surfers in the environment that they are familiar with, ensuring that content was authentic and resonated with the surf community.
We accelerated through the learning phase in Google, Facebook & Instagram Ads to achieve a gnarly X13.1 ROAS across all platforms, with eCommerce revenue growing by 123% versus the previous year.