Paid Social & Search and TikTok Strategy
City of Bristol College is one of the South West’s largest further and higher education colleges with more than 14,000 students and five campuses throughout the city. The college offers full and part-time study opportunities from entry to degree level.
City of Bristol College came to us with a unique challenge: how do you engage and enrol prospective students for the academic year ahead, during a global pandemic? Moreover, how do you do it without visiting the campus or meeting a lecturer, and how do you do it at scale?
The End Result
The team stayed up late on a school night to study what truly motivates students to commit to further education before rolling out an integrated digital campaign that championed TikTok, Facebook, Instagram & Google Ads.
The campaign drove more than 2 million impressions, 17,400 new website users and saw 909 students enrolled and beginning to develop their life’s passion at City of Bristol College.