SWSA campaign sees enormous ROI in month one

South West Skills Academy’s Facebook & Instagram campaigns have returned a whopping £17 for every £1 of ad spend in July 2019, a colossal X17 return on ad spend.


Target collaborated with SWSA to develop a strategic campaign that delivered sequential ads on mobile and desktop; using demographic and behavioural targeting, layered with retargeting ads at various stages of the customer’s decision-making process.

South West Skills Academy is a training provider based in Helston; who have expertly enrolled more than 1,000 adult learners in various courses and learning programmes – from First Aid at Work and Moving & Handling, to Business Admin and Customer Service.

Josh Fletcher, Managing Director at Target Agency said:

“We’re delighted to be able to collaborate with progressive and ambitious brands like South West Skills Academy, who are making a real difference here in Cornwall.”

“Additionally, the 533% return on investment [ROI] from this campaign demonstrates that we not only talk the talk but also walk the walk, when it comes to online marketing and delivering tangible business results. We’ll be beavering away over the rest of the summer to continue turning hundreds in ad spend, into thousands in revenue for our clients.”

Lee Sturgess, Managing Director at South West Skills Academy said:

“The team and I are over the moon with the results from our campaign so far. Target have exceeded our expectations by being so meticulous in their advertising strategy.

Josh and the guys’ knowledge of social media marketing is fantastic, and we’re looking forward to seeing what next month has in store.” 


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