Elbow Grease aims to clean up online by appointing Target

Elbow Grease, one of the UK’s fastest growing cleaning brands has appointed Target to help the brand sparkle on social as its lead agency.


The Target team will be tasked with spearheading Elbow Grease’s creative work, focusing on digital, design and social.

Elbow Grease is a brand going through a period of exponential growth, with the FMCG brand’s product range stocked nationwide by Sainsbury’s, Asda, Morrisons and Wilko’s.

Already, the brand has made a name for itself with a cult-following of more than 70,000 on Instagram, with Target’s creative and digital teams seeking to take it to the next level with an reimagined content strategy.

Josh Fletcher, MD at Target said:

“The vote of confidence that Elbow Grease has displayed in our ability to create culturally impactful creative that powers growth is a badge of honour to our team, and we can’t wait to work on the first campaign as the FMCG brand continues to flourish.”



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