The traditional agency model is broken

Your current eCommerce marketing agency's performance underwhelms you because they're flogging legacy tactics. Perhaps they're setting lazy campaign-level tROAS - when we know that margins vary by SKU and category. Are they flying blind or relinquishing all control to Advantage+ and Google pMax - instead of experimenting with alternative solutions? Maybe your SEO content strategy leans too heavily on keyword density - rather than matching user intent and focusing on EEAT & YMYL content. Thankfully, Target has developed a more predictable and profitable model to help you engineer your way to sustainable and efficient eCommerce growth. Let us explain...

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First, we apply unit economics to eCom marketing data

In Month 1, Target analyses your brand's historical customer, campaign and sales data examining everything from conversion rates, average order value and lifetime value; through to customer cohort behaviours and seasonal sales trends. We convert this raw data into insight. The output is an opportunities-based 90 day roadmap that acts as our blueprint for profitable brand and business growth. Immersing ourselves in your commercials from Day 1 empowers our team to think and act as if they were part of your in-house team - mitigating risk, maximising opportunity and ultimately, optimising for your bottom line.

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Our methodology

The perfect blend of creativity & technical excellence

Our methodology leaves nothing to chance and can be applied across both paid and organic campaigns. Here's how it works: 1. Planning: With your 90 day roadmap signed off, our team audits your tech stack, and measurement and reporting tooling. We run keyword and desk research before agreeing on our KPIs & OKRs, and then prioritise workflows based on impact potential. 2. Strategy: Interactive workshops help us to develop your creative and channel strategies. At this point, we begin to solidify campaign tactics in granular detail and form our initial hypotheses for testing. 3. Execution: Next, we activate your campaign across the agreed performance marketing channels such as SEO, Paid Search & Paid Social. 4. Data Analytics: Our data analyst and eCommerce strategist then use AI tools to process and interpret thousands of data points, converting them turn into insights, actions and scenario forecasts. 5. Peripherals: We don't view channels and campaigns in silos. We're constantly pulling the levers outside of channels to unlock incremental performance lifts - everything from creative and copy, through to landing pages and tactics to increase AOV.

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We are trusted by

What our partners say

Have worked with Josh and the team for a few months now across our MuscleFood & Prepped Pots Google & Meta Ad accounts and have nothing but great things to say. We are a business where best practice isn't always the best approach, it's refreshing to work with a team that embrace this. The team are super flexible, reactive & most importantly, work collaboratively with the team in house to ensure business goals are achieved. Thank you for your help and support thus far!

April Butler, Paid Lead at MuscleFood

Target have been instrumental in helping grow our business' eCommerce sales. The team have given us achievable and realistic goals, and great advice and strategies to help us achieve them. Couldn't recommend them more!

Isobel Phillips, eCommerce Manager at Fishboy

Good company to deal with and get great results from PPC.

Darius Navai, Managing Director at The Sewing Studio

Their innovative approach, combined with a deep understanding of industry best practices, keeps them ahead of the curve. They never fail to come up with fresh ideas that make a real difference in our campaigns. They're not only friendly and welcoming but also incredibly helpful and highly professional. We've thoroughly enjoyed working with them, and their dedication to their clients is evident in the results they deliver.

Steven Oakes, CMO at Northcoders

Our website sales have grown exponentially since using the guys at Target. They're all so friendly and knowledgeable, and really care about helping us make the most out of our digital marketing. We have recommended them to loads of people we work with as they are just fantastic and a pleasure to work with.

Emily Almond, Marketing at DCW Polymers

Our values

We partner with high potential eCommerce brands that share our values...

Growth

It’s the lifeblood of everything we do. Target exists simply to drive its partners' bottom line growth. We foster an internal growth culture here too, where our people are encouraged to develop continuously and operate outside their comfort zone, ensuring that we are always ahead of the curve.

Intelligence

Creativity and effective use of data is what sets us apart from a sea of 'me too', vanilla digital marketing agencies. But it takes human intelligence to dream up big ideas and scientifically interpret data. Our teams in Cornwall & London are the perfect blend of intellect and creative thinking.

Accountability

We take responsibility for results that we generate for our partners. We are accountable to our KPIs and there is integrity in the way that we strive to live by our agency principles and culture each day.

Creativity

Creativity is vital in performance marketing, and we’re not just talking about design. Creative thinking, as a skill, enables us to find solutions to hard problems. It allows us to see things from multiple perspectives. It helps us to be imaginative, innovative and deliver big ideas.

Commercialism

Commercial acumen is held in high regard at Target. We teach all of our team how to read a P&L, and we want our team to think and act like entrepreneurs when making decisions on behalf of our partners.

: It’s the lifeblood of everything we do. Target exists simply to drive its partners' bottom line growth. We foster an internal growth culture here too, where our people are encouraged to develop continuously and operate outside their comfort zone, ensuring that we are always ahead of the curve.
: Creativity and effective use of data is what sets us apart from a sea of 'me too', vanilla digital marketing agencies. But it takes human intelligence to dream up big ideas and scientifically interpret data. Our teams in Cornwall & London are the perfect blend of intellect and creative thinking.
: We take responsibility for results that we generate for our partners. We are accountable to our KPIs and there is integrity in the way that we strive to live by our agency principles and culture each day.
: Creativity is vital in performance marketing, and we’re not just talking about design. Creative thinking, as a skill, enables us to find solutions to hard problems. It allows us to see things from multiple perspectives. It helps us to be imaginative, innovative and deliver big ideas.
: Commercial acumen is held in high regard at Target. We teach all of our team how to read a P&L, and we want our team to think and act like entrepreneurs when making decisions on behalf of our partners.

Target Culture

The Target Culture Guide is a handbook that started out as an internal document; but as an agency that values transparency, we decided to share it with the world. Like our agency, the Culture Guide will always be perpetual work in progress that we iterate periodically. To date, we've updated it more than 5 times, and what you see below is our latest version. We thought it could be interesting (and possibly even useful) to offer up this inside look at Target and the wonderful people behind it. What is our mission? What do we believe? What makes us tick? Download it here and find out.

Download Culture Guide