Your current performance marketing agency's performance underwhelms you because they use legacy tactics. Perhaps they're setting lazy campaign-level tROAS - when we know that margins vary by SKU and category. Are they relinquishing all control to Google pMax - instead of experimenting with alternative solutions? Maybe your SEO strategy is too focused on keyword density - rather than matching user intent with EEAT & YMYL content. Thankfully, Target has developed a more predictable and profitable performance marketing model. Let us explain...
In Month 1, Target analyses your brand's historical customer, campaign and sales data examining everything from conversion rates, average order value and lifetime value; through to customer cohort behaviours and seasonal sales trends. We convert this raw data into insight. The output is an opportunities-based roadmap that acts as our blueprint for profitable brand and business growth. Immersing ourselves in your commercials from Day 1 empowers our team to think and act as if they were part of your in-house team - mitigating risk, maximising opportunity and ultimately, optimising for your bottom line.Book A Call
Our methodology leaves nothing to chance and can be applied across both paid and organic campaigns. Here's how it works: 1. Planning: With your roadmap signed off, our team audits your tech stack, attribution model and marketing measurement. We plan our workflows and run keyword and desk research before agreeing on our KPIs - if we don't deliver on those KPIs, we don't get paid. Simple. 2. Strategy: Interactive workshops help us to develop your creative and channel strategies. At this point, we begin to solidify campaign tactics in granular detail and form our initial hypotheses for testing. 3. Execution: Next, we activate your campaign across the agreed performance marketing channels such as SEO, Paid Search & Paid Social. 4. Data Analytics: Our data analyst uses AI tools to process and interpret thousands of data points to turn these insights into scenario forecasts and optimisation opportunities. 5. Peripherals: We don't view channels and campaigns in silos. We're constantly questioning: "How can Organic Search, Paid Search & Paid Social work together more effectively at each stage of the customer journey?" As part of this exploration, we a/b test landing pages and copy and checkout experiences to bring you incremental but compounding 1% wins... again and again.Book a call
It’s the lifeblood of everything we do. Target exists simply to drive its partners' bottom line growth. We foster an internal growth culture here too, where our people are encouraged to develop continuously and operate outside their comfort zone, ensuring that we are always ahead of the curve.
Creativity and effective use of data is what sets us apart from a sea of 'me too', vanilla digital marketing agencies. But it takes human intelligence to dream up big ideas and scientifically interpret data. Our teams in Cornwall & London are the perfect blend of intellect and creative thinking.
We take responsibility for results that we generate for our partners. We are accountable to our KPIs and there is integrity in the way that we strive to live by our agency principles and culture each day.
Creativity is vital in performance marketing, and we’re not just talking about design. Creative thinking, as a skill, enables us to find solutions to hard problems. It allows us to see things from multiple perspectives. It helps us to be imaginative, innovative and deliver big ideas.
Commercial acumen is held in high regard at Target. We teach all of our team how to read a P&L, and we want our team to think and act like entrepreneurs when making decisions on behalf of our partners.
The Target Culture Guide is a handbook that started out as an internal document; but as an agency that values transparency, we decided to share it with the world. Like our agency, the Culture Guide will always be perpetual work in progress that we iterate periodically. To date, we've updated it more than 5 times, and what you see below is our latest version. We thought it could be interesting (and possibly even useful) to offer up this inside look at Target and the wonderful people behind it. What is our mission? What do we believe? What makes us tick? Download it here and find out.Download Culture Guide
Head of Strategy
Founder & Head of Growth
Head of Design
Paid Media Account Manager
Paid Search & Data Analyst
Paid Media Exec
Technical SEO Manager
Digital PR & SEO Manager