Tourism campaign off to a flier with X4.2 ROAS

St Ives Bay’s integrated digital campaign is off to a flier with a X4.2 ROAS [Return On Ad Spend] and more than £14k sales in its first week.

After a period of extensive research, immersion and the creation of an integrated strategy; the Target team launched a campaign targeting the top, middle and bottom of the funnel with Facebook & Instagram Ads, Google & Bing Ads, and social and search remarketing respectively.

We listened and worked closely to the St Ives Bay holiday team to communicate their abundance of USPs and strong value proposition to Brits looking to explore Poldark country in 2020; creating jaw-dropping ads and carefully crafted copy that transported users from their screens, directly to the golden sands and clear waters of Cornwall for a brief moment.

A strong start

After just 7 days, our new client is enjoying more than £14k of additional revenue, over 1.5 million impressions and a healthy 3.2 ROAS as we continue to drive occupancy at the holiday park’s luxurious chalets, eco-pods and caravans over the next 6 months.

Creative Director, Josh Fletcher, said about Target’s latest client:

“I know I speak for the whole team when I say that we’re pumped to be working with one of Cornwall’s biggest accommodation providers. We’ve built a detailed understanding of the tourism market, from the more afluent empty nesters and couples audience that visits the Duchy to walk and explore Poldark Country in the shoulder periods; to the more budget conscious family market that we welcome to our beaches and attractions throughout July & August. 

After a strong first week at campaign launch, we’re excited to see how we can help drive more sales and chalet occupancy for St Ives Bay.”

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